Dave, Oprah and Jay: Wait — NBC agreed to this?
Posted on February 8, 2010
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Amid all the multimillion-dollar ads during the Super Bowl, a quickly assembled and shot CBS promo spot nearly upstaged them all.
David Letterman pulled off a great stunt by secretly taping a 15-second spot reprising his promo from CBS’ last Super Bowl broadcast in 2007, where he sat and watched the game with Oprah Winfrey. This time, he added his once and future late-night rival, Jay Leno, to the mix.
According to LA Times, Letterman himself concocted the bit last week, and both Winfrey and Leno quietly flew to New York on Tuesday (Feb. 2) to tape the promo (Leno even wore a disguise when he entered the Ed Sullivan Theater). “Late Show” executive producer Rob Burnett first called his counterpart at NBC, Debbie Vickers, to see if Leno would be interested.
Leno then talked to Burnett and agreed to come to New York pending his NBC bosses’ approval, which they granted. Read that again: NBC brass had to agree to a spot on a rival network in which not just Letterman, but their own guy, stick another thumb in the eye of the network.
NBC might have figured that getting Leno’s face in front o
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